Avery Dennison

Marketing & Communications Specialist | Dec. 9, 2020 – Present

Create and execute detailed external marketing plans and strategies, including communications plan for largest Labels tradeshow, Labelexpo, and opening of new distribution center. Heavy focus on social media growth and engagement — Created social media strategy; increased NA LinkedIn followers by 500 & doubled average engagements per post on LinkedIn and Twitter between Q2 and Q3 2022. Started ongoing employee spotlight social campaign to introduce the team as SMEs in the industry. Manage paid advertising, on-site SEO, external-facing collateral, and more.

Smithers Information

Report Marketing Campaign Specialist | May 20, 2019 – Apr. 19, 2020

Single-handedly created and executed marketing strategies and campaigns to drive leads for market reports and consulting in North and South America. Successfully increased the quality and quantity of outbound leads through email marketing, established detailed track- ing and benchmarking of metrics and KPIs, and created and implemented strong content marketing and social media strategies to improve inbound leads. Laid off due to COVID-19.

Roundtable Learning

Marketing Intern | Jan. 2, 2019 – May 10, 2019

Wrote a 3-part series on emotional intelligence in the workplace and refined it for Roundtable’s first whitepaper. Wrote copy for re-branded website that focuses on eLearning and AR/VR. Contributed copy for marketing slicks, weekly blogs. Curated social media posts in line with industry trends.

Panda Gossips

Director | Sept. 29, 2017 – Sept. 7, 2018

Edit content for grammar, spelling and clarity. Provide feedback to writers to improve their work. Submit article ideas and research trends in Love, Entertainment and Fashion.

Freelance Copy Editing, Upwork

December 2015 – Nov. 1, 2017

The Burr Magazine

Editor-in-Chief | Fall 2015 – Spring 2016
Managing Editor | Spring 2015
Copy Desk Chief | Spring 2014 – Fall 2014
Copy Editor Spring 2013 – Fall 2013

Kent State’s award-winning, student-run journalistic magazine. Refined the magazine’s brand, mission and logo, launched a new website and created a readership survey. Wrote five stories, edited all stories and blogs and contributed to design, photo and audio.

The Burr Magazine Spring 2016
Editor-in-Chief

Awards

Third Place
Online Magazine
Spring 2016 AEJMC Student Magazine Contest

Second Place
Single Issue of an Ongoing Magazine—Design
Spring 2016 AEJMC Student Magazine Contest

More Than Meats the Eye: Why students should consider a vegetari

The Burr Magazine Fall 2015
Editor-in-Chief

“Your Body is a Weapon”
The Burr Magazine Spring 2016
theburr.com
Editor-in-Chief

“More Than Meats the Eye: Why students should consider a vegetarian diet”
theburr.com
Editor-in-Chief

“Becoming Kyle”
The Burr Magazine Spring 2015
Republished by Generation Progress
Managing Editor

“Everybody Talks”
The Burr Magazine Fall 2014
Copy Desk Chief

The Chautauquan Daily

Copy Editing Intern | June 2015 – Aug. 2015

Chautauqua Institution’s seasonal newspaper that publishes six days a week for nine weeks. Edited every story for AP Style, grammar, clarity and accuracy, contributed article to the final issue.

“The Doo Wop Project to bring creative harmony to Amp”